© copyright 2016 Ferman Innovation, LLC
CUSTOMER RESEARCH IS THE FOUNDATION OF GREAT INNOVATION
The genesis of a breakthrough idea is a clear understanding of your customers' needs, pain points and challenges.
At Ferman Innovation, we start each project by conducting qualitative customer research.
We drive to identify the big problems that your customers need you to solve. We seek to uncover the latent needs that customers may not outwardly recognize, but can put you on a path to ideate for a breakthrough solution.
What Clients are Saying
“Len did an outstanding job of interviewing our clients for our customer satisfaction program. His interview style is professional and personable. Len created a report that not only summarized key insights but included audio clips to reinforce his findings.”
- Sharon Brant, Head of Market Insights, Vantiv (2nd largest payment processing company in US)
TELEPHONE IN DEPTH INTERVIEWS
Our telephone in depth interview process is highly cost effective (less expensive than traditional focus groups), and engages customers more extensively than online discussion panels.
Clients can listen to the live interviews, receive interview recordings or view transcripts.
Our final reports include audio clips that support the key findings and enable your organization to hear the voice of the customer.
Energize your company with breakthrough ideas™